It takes a lot of talent and skill to write well in Mass Media. The whole point of the media is to help educate and inform the reader/public on current situations through their words.
When you want to pursue a career in this type of field, you need to have basic skills in reading and writing. To write well in general, you always have to read, review, and revise constantly. So when someone is writing there blog or article, they have to be able to fix what they have written so the public will be better educated. If they do not, the reader could get confused on what they are reading and might get a different take on the story then what they are supposed to obtaining.
Besides basic reading and writing skills, I also believe that a true passion for mass media is important. Most people write at their best when they are writing about something they are passionate about. If you do not have a passion about the news and the media, you will not be writing your best work for everyone to read. It will feel more like a homework assignment instead of a personal project.
